Why Do You Lose Your Customers on the Checkout Page?

So, are you getting enough traffic on your website but they aren’t completing the purchase cycle? Are they abandoning the cart and leaving the website from the checkout page?

What could be the reasons? Well, mentioned below are the reasons and their probable solutions that will help you in checkout page optimization.

Top Tips for Checkout Page Optimization on Your Online Store:

1. Ads on the checkout page

Understandably, you can make some additional money through presenting ads, particularly if your website is driving a good volume of traffic. Putting standards on your landing page or other information pages is worthy, but it is not feasible on the checkout page. Not exclusively will it divert your clients, however, it can likewise appear to be being a spot malicious and decline trust levels. Your checkout page ought to urge 100% focus to keep your client’s psyche from wandering off to another site.

Solution: Keep exceptional promotions or affiliate offers for email marketing, yet be extremely mindful so as not to overpower your clients with such a large number of offers. 

2. Required Account Registration

How often have you been frustrated when you get to a checkout page, just to be approached to sign in or register for a record before you’ve finished your buy? And all the more significantly, how frequently has that brought about leaving the site in search of another organization with a more streamlined checkout measure?

This is a tremendous mood killer for online shoppers and will cause them to lose force and leave your store. The idea is to complete the checkout without frustrating the customer. 

Solution: Avoid superfluous obstructions between the client and checkout. Giving your client the alternative of “Guest Checkout” is an incredible method to permit them to finish their checkout cycle with no interruptions and optimize the checkout page.

3. Asking to fill too much

Now and again, websites can be blameworthy of requesting more information than they will have the option to act. While it’s significant to attempt to understand who your client is, gathering data before they even show they are a returning client is not a smart thought.

Regardless of whether your clients appear to be glad to impart every one of their details to you, you would prefer not to chance to cause them to lose interest part of the way through and abandoning their cart, for data that probably won’t be helpful.

Solution: Personal details needed on the checkout page ought to be short, sharp, and pertinent. Exception: if it’s for security purposes.

4. Poor UX design

Getting the positioning and format of your checkout button is a compelling artwork: excessively little and it may go unnoticed, too huge and it gets offensive. Your clients mustn’t need to sit around attempting to discover where they need to go to make the payment.

The plan of your site pages ought to have a reasonable format, something simple to explore with negligible exertion. The look and feel of your site ought to be steady all through, to guarantee that you keep a decent degree of trust with your clients.

Solution: Invest in a website design that will appeal to your customers and make shopping easier for them. 

5. Restricted security features

Shockingly, because of online frauds, there are unending harrowing tales of individuals who have had their well-deserved money disappear into the internet, just as endless instances of identity fraud. Understandingly, clients can be wary when buying stuff on the web, so you must promise them that your site has high-security standards where the customers can securely make the payment.

6. Shock delivery charges 

Try not to deceive your clients before they get to the checkout page by giving clear shipping and delivery directions beforehand. Sites that offer free delivery ought to be forthright if there are prerequisites expected to fit the bill for this motivation, for example, free transportation for all buys over $20 or over $50 of clients will drop their online buy if a delivery expense out of nowhere shows up on their request.

Forestalling terrible shocks will lessen the number of abandoned carts and increment your sales conversion rate. 

Solution: Make sure you reveal the delivery charges in the beginning and throughout the process of purchasing the product or service. Suddenly adding up the random charges would not be beneficial for your store.

7. No estimated delivery

Giving an expected delivery date will console your online shoppers, assisting with building up the expectation of getting their new buy, and at last, urge them to wrap up submitting their request. At the point when a client goes searching for a specific thing, it’s protected to expect that they need it for something explicit and there is a decent possibility that your site isn’t the first they have visited. 

Solution: Free delivery for a first-time client is consistently an extraordinary method to acquiring their trust, and if you can give an expected conveyance date also you’re odds of being the divinely selected individual are essentially higher.

8. Conclusion:

You must have a fully functional and customizable One Page Checkout module for your eCommerce store. With it, you will be able to streamline the checkout process and make sure your customers don’t bounce from the website. Check out the different One Page Checkout modules for PrestashopOpenCartMagento, and Magento 2 here.

Also Read:

How to Boost Sales of E-Commerce Business with One Page Checkout Addon

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