
AI eCommerce Analytics: How Generative AI Is Changing How Brands Use Their Data
Ecommerce brands have adopted AI at a pace few technologies have matched, but adoption and actual use aren’t the same thing. McKinsey and Stord’s 2026 research found that 89 percent of retailers have adopted generative AI in some form, yet only 7 percent have reached fully scaled deployment across their operations. That gap sits at …









